A strong investment property is one that offers a combination of capital growth, rental yield, and long-term stability; balancing high demand and strong returns.
Quay1 International Realty shares key factors to consider.
Location, Location, Location – Properties in high-demand areas with good transport links, schools, and amenities tend to appreciate in value.
Rental Yield – A high rental yield ensures a steady income Aim for at least 5-7% in strong rental markets.
Capital Growth Potential – Look at historical price trends and future development plans in the area.
Low Vacancy Rates – Areas with low vacancy rates signal strong rental
Market Timing – Buying in a buyer’s market or before infrastructure projects (like new transport hubs) are completed can maximise gains.
Condition & Renovation Potential – Properties that need light renovations can offer strong returns if upgraded wisely.
Interest Rates & Financing Options – Favourable lending conditions can enhance investment profitability.
Supply & Demand Dynamics – Investing in areas with housing shortages or high demand will likely yield better returns over time.
Arnold Maritz, Co-Principal for Lew Geffen Sotheby’s International Realty in Cape Town’s Southern Suburbs and False Bay, shared the main advantages of real estate investment.
Cash flow: Unlike many other investments, real estate has the ability to generate cash flow, either in the form of profit once you’ve paid off your mortgage or as rental income, whether from an income-producing flatlet on your primary residence or from separate properties. Cash flow from real estate is also far more stable and predictable than most other businesses.
Ability to appreciate: Generally, the value of properties appreciates with time which means that the longer you’ve owned property, the more it will be worth, making it the ideal nest egg.
Tax concessions: As a real estate operator, you’re able to deduct items such as interest and maintenance over time as business write-offs.
It gives you leverage: By consistently servicing the mortgage, you have the opportunity to tap the equity that you have built up and if you own multiple properties or buildings with several units under one roof, you have the option to cash out at any time.
Loan pay-down: When you buy a property with a mortgage in order to rent it out, your tenant is paying at least part of the monthly bond repayment, which means your property is essentially a savings account that grows automatically without you investing very much more – if anything at all.
Hedge against inflation: When inflation increases, so does your rental income and often your property value as well. In other words, when the cost of living goes up, so does your cash flow.
When considering property as an investment, many buyers focus on the asking price, but this is just one factor in determining a property’s value.
To truly assess whether a property is a good investment, potential buyers need to look beyond the price tag and evaluate a range of financial, market, and situational factors, says Antonie Goosen, principal and founder of Meridian Realty.
“A property’s asking price is only part of the equation,” says Goosen. “Investors should think about what the property can deliver in terms of returns, whether through capital growth, rental income, or both. The goal is to ensure that the long-term benefits outweigh the initial costs and ongoing expenses.”
Goosen advises buyers to start by investigating the local property market. Factors such as recent sales in the area, demand for rentals, and the overall growth potential of the neighbourhood are key indicators of a property’s value. “Neighbourhood trends play a crucial role,” he notes. “Look for areas with improving infrastructure, proximity to schools, or new commercial developments. These are often signs of increasing property demand, which can boost future value.”
The condition of the property is another important consideration. Goosen warns against properties that may require extensive maintenance or renovation, as these costs can erode profits. “While fixer-uppers can be appealing, buyers need to weigh the renovation costs against the potential value increase,” he explains. “A thorough inspection by a professional is non-negotiable, as it helps to uncover hidden issues and assess the true state of the property.”
In addition, buyers should evaluate the potential rental yield if they plan to let the property. Calculating the annual rental income as a percentage of the purchase price can help determine whether the investment will generate sufficient cash flow. “A good rental yield depends on the area and market conditions, but as a rule of thumb, it should at least cover your bond repayments and other costs,” says Goosen.
Finally, investors need to consider their financial position and long-term goals. “Don’t overstretch your budget for a property that may not align with your financial or lifestyle aspirations,” Goosen advises. “Think about whether the property will still be valuable to you in five or ten years and whether it fits into your broader investment strategy.”
By examining these factors, buyers can make informed decisions that go beyond the surface appeal of the asking price. A well-researched property purchase can yield significant returns, making the effort to assess its full potential worthwhile.
